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While many companies do a great job of developing supply chain strategies to institute efficiencies in their processes, where many fail is in the execution of that strategy, according to Michael R. Levely, Global Process & Operations Manager for the XIAMETERĀ® brand from Dow Corning. Elements should be tailored to the potential and maturity of the market. However, expectations must be set with employees and customers that business rules will apply — this will determine your ability to maintain efficiencies in your supply chain.