Yesterday’s best in class is not good enough. Tomorrow’s leading organizations need to fuel new growth while optimizing costs and driving greater business agility, and to do so, they are strategically focusing on the business processes that are the everyday expression of their companies’ visions. This video shows how collaborative process discovery and modeling helps companies discover and design innovative solutions that better manage core business processes like order-to-cash, which are the lifeblood of a company. It looks at a retail company struggling to keep up with its competitors, and how it used IBM BPM to bolster top line growth, reduce costs and improve customer service. Remaining agile in our rapid-fire marketplace means aligning business strategy, business process management, and service oriented architecture technology, along with business rules, events and analytics, to help companies achieve better business outcomes.